About QWERTY

Engineering-grade SEO and digital marketing from Yerevan, Armenia. We diagnose, fix, and scale.

Our Story

Built on precision,
driven by results

QWERTY LLC was founded in 2019 in Yerevan, Armenia with a single conviction: SEO should be practiced as engineering, not guesswork.

We started as a two-person technical SEO consultancy. Our founder, Hayk G., had spent years watching agencies deliver surface-level optimizations — meta tags here, a blog post there — while ignoring the structural, crawl-level issues that actually determine rankings.

QWERTY was built to be different. We go deep into log files, rendering pipelines, crawl budgets, and indexation logic. We map out link equity flows, build entity graphs, and architect sites for both traditional search engines and AI-powered search.

Today, we're a full-stack digital marketing team serving eCommerce brands and businesses worldwide. From technical SEO and AI search optimization to email marketing, automations, and automations — every service we offer is rooted in the same engineering-first philosophy.

2019

Founded in Yerevan

QWERTY LLC launches as a technical SEO consultancy with a focus on crawlability and site architecture.

2020

eCommerce Expansion

Added Shopify optimization services. First international clients onboarded.

2021

Full-Stack Services

Launched email marketing, CRO, and automation services. Team grew to 4 specialists.

2023

AI Search Optimization

Pioneered GEO and entity-based SEO for AI Overviews and LLM-powered search results.

2025

120+ Projects Delivered

Serving clients across the US, Europe, and MENA. 3x average organic traffic growth.

Mission & Vision

What drives us forward

Our purpose is rooted in a belief that digital marketing deserves the same rigor as engineering.

Our Mission

“To bring engineering-grade precision to SEO and digital marketing.”

We believe every optimization should be measurable, every strategy reproducible, and every recommendation backed by data. No shortcuts, no black-box tactics — just systematic, transparent work that compounds over time.

Data-Driven Diagnostics

Every decision backed by crawl data, analytics, and testing

Measurable Outcomes

Clear KPIs, real dashboards, verifiable results

Our Vision

“A world where every business has a clear, data-driven path to organic growth.”

We envision a future where businesses don't have to rely on opaque agencies or guesswork. Where technical excellence in SEO is accessible, and where every company — from startups to enterprises — can see exactly how to grow organically.

AI-Ready Future

Preparing businesses for the next era of search

Transparent Growth

No black boxes — full visibility into strategy and progress

Our Process

How we deliver results

A systematic, 4-step methodology that turns technical debt into organic growth.

1

Diagnose

We audit everything — crawlability, indexation, site architecture, link equity, Core Web Vitals, schema markup, log files, and AI readiness. No stone left unturned.

Technical Audit Log Analysis Crawl Budget
2

Fix Foundation

We implement critical technical fixes first — site speed, rendering, crawl errors, redirect chains, canonical issues, and structured data. Build on solid ground.

Speed Optimization Crawl Fixes Schema
3

Build & Optimize

Execute the growth strategy: content optimization, link building, entity graphs, AI search optimization, email flows, and conversion rate improvements.

Content Links GEO
4

Measure & Scale

Track every metric that matters, iterate on what works, and scale winning strategies. Real dashboards, weekly updates, and transparent reporting.

Analytics Reporting Scale
Tools & Technologies

Our tech stack

Industry-leading tools and platforms we use daily to deliver engineering-grade SEO and digital marketing.

Screaming Frog
Ahrefs
Google Search Console
Google Analytics 4
Semrush
Shopify
Klaviyo
Figma
Looker Studio
Cloudflare
Google Tag Manager
Legal Information

Company details

QWERTY LLC
Reg. number: 282.110.1073657
TIN: 00922045

Ready to work with us?

Let's diagnose what's holding your site back and build a data-driven roadmap to organic growth.

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